Archive for the 'Generic and Brand Name Products' Category
Name brand? Store brand? Safeway’s virtue-food products aim to blur the line.
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Original post by By ROB WALKER and software by Elliott Back
Generic and Brand Name Products, Retail Stores and Trade, Advertising and Marketing | 10.07.2008 22:25 | No Comments
Rob Walker responds to readers’ questions and comments about his article on reviving old brands.
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Original post by By CHRIS ADRIAN and software by Elliott Back
Generic and Brand Name Products, Retail Stores and Trade, Trademarks and Trade Names, Advertising and Marketing | 19.05.2008 20:40 | No Comments
After a brand is discontinued, what’s left is a name and the memories in consumers’ minds. To make money, maybe those memories — real or imagined — are all you need.
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Original post by By ROB WALKER and software by Elliott Back
Generic and Brand Name Products, Retail Stores and Trade, Trademarks and Trade Names, Advertising and Marketing | 16.05.2008 23:34 | No Comments